Why iPhone 6 Plus users consume twice as much data as those using the iPhone 6 – Quartz
Does a larger screen and high MP count camera really mean you will use more data? Some of this makes sense.
Its quite possible. Makes sense on all counts.
Just like people going from 3G to LTE will notice a 2 to 2.5 times increase in data use for "doing the same things."
I have to be honest though. I really believe there is more and more apps or services/processes being written into new phones that somehow use more data in (tinfoil hat) stealth mode. I myself never had the problem till I got my 2013 G2, then noticed more when VoLTE launched and my phone's mobile data would "turn off" but still use larger than incremental data when even on wifi.