There are a few apps which after you purchase them, won't let you download them over the cellular network - a message pops up stating that the app is too large: try again when you have a wifi connection. A couple of examples: Plants vs. Zombies and today's free Amazon app, Drift Mania.
Who sets this policy, and Is there a way to turn this setting off? I have 4G/unlimited data, so the size of the download doesn't matter as far as data usage or time to download.