Starting unlimited so far for me has been 3G speed. A way to get you suckered in, I just wished it was advertised better. Typical speeds 3 mbps or lower, verry disappointed.
Verizon does indicate you will always have de-prioritized data
3 mbps is below expected LTE speeds of 5-12 mbps, but still faster than 3G speeds which were typically 0.6 mbps