It's a bit complicated. You have model LG-W280A (for ATT network). The model that runs on Verizon's network is LG-W280V. Many people, myself included, purchased from the Google Store and subsequently found out that distribution was the ATT model. If you take that to Verizon to activate, they'll tell you it's not possible. But that's not entirely true. Some folks have been persistent, found the right tech, etc and have initiated their device on VZW by getting an ICCID assigned to their ATT watch and having Verizon add the IMEI to their device database. In the end, you may want to just stick with ATT. The reason people are going to such lengths is because VZW won't sell us their version of the LG Watch Sport. They have been deceptive and are manipulating the marketplace to give their Wear24 watch an edge over competition. You should read the thread titled, "LG Watch Ship Date" which will really open your eyes to the sins within VZW.