Plain and simple. New plan = $60 dollars more a month. In one year, I can save $720 toward a new phone, and still maintain my existing unlimited plan. Better yet, I will wait for the sticker shock to come off the new phone, then get a couple on eBay for a fraction of the cost. I don't know, I sense another Netflix in the making. People are going to go away in droves. Verizon obviously believes they can weather this storm.