The enclosed ACTIVATION & USE MANUAL is very limited. It only tells you how to activate the phone after inputting a zip code. On the web there are many contact numbers for customer service but ALL REQUIRE a Verizon cell number.
A friend I know had this issue and was told to activate the phone first and then call *611. You also can dial from any other phone this number 1 888 294 6804 and choose 1. They both can handle the tranfer without any problem.