I spoke with a manager in Tech support as my reward upgrade expires in December. They informed me that unfortunately there is no pre-order capability for the Priv. I asked if it were coming by the end of the year and again they could not confirm. They did indicate that BB was responsible and it may be a production problem. The phone isn't exclusive as it's already available unllocked on Amazon (GSM), which sold out in hours.
The Priv is coming to Verizon. No pre-orders yet. Unless Verizon goes with the MSRP of $699.99 they may try to do as ATT is doing and raise the price to $728 (last I saw on ATT website) I did put my hands on a Priv at ATT, but decided it was a pass for me based on how it felt and acted, the price and brand longevity.