This is the answer to the data cap. Commercials and programming have been paying for the TV content piped into your home for years. It is about time the content we see or download on the internet is handled the same way. My family and I live with the shackled data cap and expense of HomeFusion. The data crunch of OS updates, game patches & maps, antivirus definition updates, You Tube videos, pop up commercials, Netflix, Hulu, ect…These companies should float the bill...not the end user. No more tiers!
A) these companies DO float the bill. You don't think Netflix and Youtube and the others have bandwidth bills? You stream a movie fro Netflix you are using bandwidth from their servers bandwidth which they have to pay for. Now you want them to pay twice? Ans the only reason why bandwidth is being used is because YOU are requesting it and yet you should pay nothing?
B) If a company did "sponsor" data. Do you really think they'll be eating that cost? if Sponsoring data cost Netflix $1 per subscriber per month then guess what you Netflix bill will go up to $9 a month. That's the way it works in business. Business expenses are either passed on to the customer or employees lose hours, benefits or jobs.
C) Sponsoring data doesn't suddenly make the network more robust. If Netflix sponsored data then everyone would try to use Netflix and the whole network would be lower than molasses in January. It only takes 30 people using Netflix to use up 100% of the bandwidth in a cell tower sector. And exception would be if your tower happen to have AWS enabled and you are using an AWS capable device. other than that you'd be out of luck. Even then you might be increasing that to 90 people.