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Discounts for long time local customers

I have been a long time customer of Verizon (15+ years). I was very disappointed when I was looking at some deals on phones. I was really interested in a sale on the iPhone XR..currently priced at 6.25/month but only if you are a new customer adding a new deal.

I reached out to chat to see if there were any deals to existing customers and was told about another iPhone where you can trade in your existing phone. So I checked out the trade in value of my phone and it's not worth much at all.

So what are existing customers to do? Leave Verizon and go to another provider? I don't think it's fair that new customers are getting such a good deal. The price of these phones are really expensive and I won't pay most of these prices and I'm not sure how others do. 

Verizon, what are you doing for your loyal customers?