This has been a standard fee...FOR YEARS. Every major carrier charges them. Even back when 2 year contracts were standard, you had a $40 fee.
The difference now is if you add a line or upgrade online via self serve you get that fee half off at $20.
Doesn't matter if you've been with Verizon for years, you don't get special treatment. My account is a former Alltel one and I paid the same upgrade fee when I got this current phone.
frustrated34, your loyalty is appreciated and we hope that we have provided reliable service over the years. There are administrative costs associated with upgrading that lead to the fees. As Tigerstep, alluded to these fees apply to all accounts that choose to upgrade and/or add a line of service. We hope this information helps.
If you have been a customer "forever", you must have had this fee assessed to you each and every time you have purchased a new phone. This is not a new fee. This fee has been around "forever".
There are ways around this fee, though. In the future purchase your device direct from the manufacturer and purchase the "unlocked" version of the device. This device will not come with a Verizon sim card and you will have to take the sim card from your old device and insert it into your new device. You will ALSO not have an upgrade fee.
If you do not want to purchase direct from manufacturer, you can purchase an unlocked device from Best Buy. They normally offer unlocked devices of several types of phones.
I, myself, have been making my phone purchases in this manner for many years and have not paid an upgrade fee in my last 12-15 phones on my 4 lines of service.
For clarification, the upgrade fee has been in existence at Verizon Wireless since April 2012. The dollar amount of the fee has changed a few times since then. The activation fee for new lines of service has been around for "forever", at least prior to 2000.
I'm most definitely NOT a VZW employee. If a post answered your question, please mark it as the answer.