Facebook is now set to use even more data through animated GIFs
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Facebook Starts Supporting Animated GIFs - Forbes

The only discrepancy I see in this article is that FB has already been allowing GIF upload into FB messages via desktop for a little while now.  It does take a few minutes to upload and convert and isn't entirely worth the wait in my opinion.

The point is, even though you can still control auto-play for GIFs like you can videos, this is another example of how things change without people really noticing or thinking about why their data use just spiked.

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O Boy.. Here we Go