Why is Verizon charging more than retail price for phones?

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I've been looking at the Pixel 4A and noticed that Verizon changes $30 more than everywhere else. What gives?

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Buy it directly from Google, I did. Verizon isn't getting a phone purchase from me ever again.

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I'm even considering purchasing the Pixel 4a from the Google store too for the price they are offering it at.

I'm most definitely NOT a VZW employee. If a post answered your question, please mark it as the answer.

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