Why are prepaid customers not supported? Or charged extra for purchases?

Why am I punished for being a Verizon customer trying to buy the refurb SG4? I'm on auto pay with the prepaid to double my data. I'm told I have to buy the additional $45 service, or drop the autopay so it will pay which will kill my double data. Why is it I can't get the phone for the advertised price, keep my number, and continue on auto pay without paying anything extra or losing any data?

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