This can be do through My Verizon. Click on the Menu, on the left side choose My Profile& Settings, on the down menu choose Manage Share Name ID. This option allows you to choose whatever you want displayed on the caller ID of the party you're calling. Enter Private, Wireless or whatever you choose. Click save. The *67 option will result in you having to unblock your number when call someone who has Anonymous Call Rejection. Changing it thru My Verizon does not trigger the call as blocked, thus bypassing the ACJ. There is no charge to use this feature.