Online you can get black or gold of the Edge+ Black and white of the Note 5 and black, white or gold of the S6 and S6Edge. In store you may have 1 color option, and you may only have the smallest drive size etc. What I mean by barely retail is they stopped focusing on phone sales in stores years ago. They became more like customer service hubs with a very basic selection on hand and we can order it for you pitch. The idea for a lot of people is the store is a show place online is the purchase place. Online has better deals, more choices, and more options of the choices. Also usually more accessories.