Point understood but alas my online shopping experience was less than stellar. I'll share you my experience with hope that you may reach out to a developer on the online website if you care to read.
I initially put in an order for an S4 with no contract. Received an email confirmation and after 5 days no activity. I called Customer Service who took nearly 10 minutes asking and looking up the preorder confirmation, order #, and location # until they found my order somehow and they told me it'll probably take a few more days to process. Long and behold I get a cancellation with no explanation a few days later. Called customer service again (40 minutes on hold) with no luck and whoever I talked to said he'll reinput the order in for me which he did not (maybe he went to sleep?). I waited for a confirmation email but no such luck. This time I chatted with some via the online support and confirmed no such order existed for me so he walked me through the same online purchase order I did before. Got the same confirmation email but this time he confirmed my order came in screwed up (missing fields).
I ended up having to call Customer Service again with this issue and this time they put me through to Tier 2 support and the less than nice woman told me that I somehow put in an order for Accessories instead of a New Device so it was missing information. Somehow it was my fault? 
Anyway she couldn't fix it for me and told me to wait a few more days to process with no guarantee that it will succeed or fail. She pushed me towards going to a local store claiming the price was the same which they were not....
Again whether or not Verizon cares to fix this issue, the pricing difference alone when a customer can't even put in their own order makes for a crappy online shopping experience so at least for me there is NO advantage to ordering online versus going to the store.