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Unlimited plans

I'm seeing alot of ads for unlimited plans priced at $35 to $55 per line depending on features.  However when I sign in to explore further, the prices change to $70 - $90.  Is this bait and switch?  I was prepared to buy their best plan, but the price went from $55 to $90 after I signed in to my account.  What gives??

Re: Unlimited plans
Customer Support

We're happy to help you go through the pricing and how it works. There are a number factors that go into it. Let's get to the bottom of this. Please send us a Private Note for assistance.

Re: Unlimited plans

The advertisements are often based on the customer having 4 lines for each account. If you only need one or two lines on the account, the price per line is different. 

I'm most definitely NOT a VZW employee. If a post answered your question, please mark it as the answer.