Why is Verizon offering better Plan prices to New customers instead of Loyal customers, forcing them to look at alternatives
averma
Enthusiast - Level 1

I've been a loyal customer of Verizon for a few years an have 6 voice lines with them currently on the basic 5G Start 1.0 paying close to $34.63 per line ($30 for the line  + Fees and taxes).  I was excited to see Verizon offering Unlimited Plus for $30, only to find out that it is offered to new customers only. As an existing customer the same plan shows up as $42. The worst  part is the equivalent of the same plan is offered at $25 with price lock guarantee. How is this a god business practice? 

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