EMAG Question: Send to group from mobile device?

Our organization is considering using the EMAG service.  We have read through the handbook and looked at the FAQ's. A couple of things are not clear to us and are important requirements to our organization.  Can someone use a cell phone to send a common text message to a group?  Can anyone receiving the group message reply and will the reply go out to the entire group?

The user guide shows a how to send messages, but only from within the web application.  Can messages be sent to the groups without using the web app?

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