What genius came up with the sponsored ad idea? It's stupid! Verizon isn't getting enough revenue so they come up with the brilliant idea of having a "sponsored" ad at the top of the e-mail inbox. I certainly didn't sponsor it. It can't be removed. I've noticed that it keeps changing. I HATE IT!!!!!!!!!! Since it can't be removed, I will ignore it. I propose that every one that reads this post do the same. Pass this on to your friends. I'm certainly not going to pay $50 to have ad-free e-mails! When Verizon realizes that their brilliant idea isn't bringing in any revenue, they will remove it.