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MyVerizon app and non-branded Verizon Phone

I just signed up with Verizon prepaid last Friday and was told to install the MyVerizon app, etc. It worked at first but now it just spins and won't load. I chatted in with 2 reps and both say it won't work because it's not a Verizon branded phone. It's an unlocked Apple phone I purchased from Apple. Is this true? I really don't know why Verizon won't let their app work with all phones.