Time2132, we certainly understand cost is important. Prices on our website include $10/mo savings per line, when you sign up for paper-free billing and Auto Pay.
This is mentioned when reviewing the cost of the plans on our site. Are you signed up for paper-free billing and Autopay? You can learn more here https://www.verizon.com/support/auto-pay-faqs/
I personally think the website should be more clear on the original price of the plan BEFORE the discount is applied. Not everyone has the discount or wants the discount. Also the discount can unexpectedly be removed if the account owner changes how they pay the bill.
I'm most definitely NOT a VZW employee. If a post answered your question, please mark it as the answer.