Slow service iPhone 6s

I have an iPhone 6s and until recently I got decent service at my home. Now I get the dreaded 1x far more often than anything else and I rarely have an LTE signal. What gives? I have tried toggling on and off the airplane mode, forcing the phone to seek a new tower but that rarely has any effect. My zip code is 27244 and we are in a rural area. HELP

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