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Why does Verizon charge existing customers more?

If I look at rate plans through my app, they're all $10 more per month than vzw's website. ...dirtbags

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Re: Why does Verizon charge existing customers more?
Customer Service Rep

We are dedicated to offering you the best value! The $90.00 rate for Get More advertised on the website is for   single line that also has a qualifying  Auto Pay and paperfree setup in place. The $100.00 rate is available when no Auto Pay is in place. If you would like to get the $10.00 savings Auto Pay can be setup with a debit card or checking account at