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Mobile web offers links to third-party-branded providers (Wall Street Journal, ESPN, Weather.com, etc.) as well as to Verizon Wireless self-branded links.
The mobile web browser (WAP 2.0) is the browser required to view the mobile web.
Your phone may have a browser, but if it does not have a WAP 2.0 browser or above, you cannot access mobile web.
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The browser on your phone is the mobile web browser. Anytime you open up the browser and go somewhere it's all considered the mobile web. It's all considered data usage and will bill $1.99 per MB or go towards any type of data plan you're paying for.
Non-mobile web data usage would be browsing the GIN/Media Center catalog or downloading any items from said catalog.