My family has also been a Verizon customer for over 20 years. The coverage in our area, and everywhere I travel has gotten worse and worse. Areas I never had issues with I am now loosing service. It is pretty bad when I have terrible service at my work (not just inside), which is less than a mile west from down town Meridian ID. Several of my co workers have also been complaining about this. I travel frequently, and Verizon used to be the most reliable. Now I am finding my friends with significantly less expensive cell plans have better coverage. When you pay a premium for what is supposed to be premiere, it should be so.