I've been a customer since 2003. So my account has cost about $30,000 + over that period of time. I've never had an upgrade on a phone from Verizon. Always brought one or I purchased one once from a Verizon affiliate. Today I went to a Verizon owned store as well as talked with a rep in the Loyalty Program. Both said my account which includes 4 devices does not qualify for a free or discounted phone. Nothing! I don't know why the say they have a loyalty program. Maybe that is for the top 1% of existing customers.
However, Verizon has many offers for new customers, who may leave Verizon after their 3 year contract expires. But apparently, the only way for me to get a new phone is to either pay full price, find a used device somewhere, or switch to another carrier. Well, the first option is a non-starter and why should I given Verizon's view of existing customers.