This is just a reply to my other message which was marked 'solved' (which it isn't) and locked for inactivity (even though it's still listed as the most recent post).
See here: https://community.verizon.com/t5/Speakers/Multiple-game-controllers-on-stream-tv-soundbar/m-p/1823024
The hard reset did not work. The device still sees controllers of the same type as a single controller. It will acknowledge multiple controllers only if they are different types (e.g., an xbox controller and a switch pro controller). Again, I have several verizon stream tv devices (gen 1 and gen 2...highly recommend!) but this is the only one that will not allow multiple controllers of the same type.