The only way to get it for this price is if you're a new customer or your current plan has expired. The real price is $269.99. I found this out today after standing around for over an hour waiting to be waited on. I guess I will wait 6 months until my current plan expires and see who has the best 4G deal out there. If you get a 3G Droid now, you probably won't be able to upgrade it next year to 4G.