I just purchased a Moto X Pure from B&H in NYC and wanted to keep the $45/month prepaid plan I've been using the past two years with my Moto G (that device was recently damaged and not worth repairing) but was forced to take a $50 postpaid plan offering no extra benefits. The postpaid plan will remain at 1 GB/month data allowance, but now I will pay $5 more each month plus higher taxes. The representative at your store explained this is because the Moto X Pure is not a "Verizon branded phone" but it is fully CDMA capable, so I don't understand why the lack of "branding" is an issue. My new Moto X is unlocked, so now I'm seriously considering changing from Verizon to another carrier if I can find a better deal. I'm disappointed in Verizon for playing these games.