The W10 upgrade for the Lumia Icon is available now. I have tried to run the upgrade several times, including doing a hard reset to factory settings, but nothing works ... Once the phone stars (on full battery and plug in) with the installation it gets into a loop that shows the Nokia logo, the installation wheels moving for 2-3 minutes ... then the phone reboots, show the battery icon, reboots again and start this cycle all over again.