I don't know who kicks these things off, but after watcing NASCAR Nationwide Qualifying for 1:20mins you pop on the EAS message up during the 5 min final qualification run... missed the whole thing! That is what your designated commercial time is for! I know the EAS is important but come on, you can 'test' the system just as easy at midnight as you can during the day. I know you don't value FOX Sports as you've ignored the many requests to offer Fox Sports 2 in HD but rather provide it down-converted to a rather poor quasi - SD feed, but a little customer focus couldn't hurt your business model.