A front page article in today's LA Times suggest we cable TV subscribers can expect rate increases up to 40% simply to cover the cost of professional sports.
This is sheer lunacy and must not happen. The fact that professional sports players receive ludicrously large salaries is something the sports ticket buyers and game watchers should pay for - not people who have no interest in these things.
The article says that all cable subscribers already pay a fair (actually unfair) share of the cost of the sports channel fees, even though many (or maybe most) of us don't watch them and don't want them.
Someone in the cable industry needs to get the message here - as much as you fear a la carte pricing may decrease your monthly take from each subscriber, you may risk losing large numbers of subscribers if you continue to force us to pay for service we do not want.