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Goodbye G4 Network. Hello Esquire Channel!!

G4, a channel owned by NBCUniversal, is about to get a big makeover. According toThe Hollywood Reporter, the network struck a deal with Hearst Corporation to rebrand the gaming-cenrtic G4 to Esquire Channel. The new channel, much like its print namesake, will target smart, successful dudes.

Esquire Channel is set to debut in the first half of next year, as some programming (cooking, travel and fashion themed shows) is already being produced.

Comments

prisaz

@charliewatts wrote:
G4, a channel owned by NBCUniversal, is about to get a big makeover. According toThe Hollywood Reporter, the network struck a deal with Hearst Corporation to rebrand the gaming-cenrtic G4 to Esquire Channel. The new channel, much like its print namesake, will target smart, successful dudes.
Esquire Channel is set to debut in the first half of next year, as some programming (cooking, travel and fashion themed shows) is already being produced.

Perhaps this will be the male OWN channel? That one has done well.

charliewatts

Very Well!

OWN: OPRAH WINFREY NETWORK SCORES TENTH CONSECUTIVE MONTH OF YEAR-OVER-YEAR RATINGS GAINS

OWN Saturday Primetime Lineup Ranks Among Top 10 In All Of Cable with Popular Series "Welcome to Sweetie Pie's" and "Iyanla: Fix My Life" Ranking in Top 5 for W25-54

November Posts Double-digit Ratings Gains Up +65% in the Key Female Demo W25-54 Versus Year Ago

Year-to-Date OWN Continues to Post Double-digit Ratings Gains Versus Year Ago Numbers

Los Angeles - OWN: Oprah Winfrey Network has scored its tenth consecutive month of year-over-year ratings gains across key demos in primetime and total day. For the month of November, thenetwork posted double-digit ratings gains across primetime and total day (Primetime up +65% W25-54 and +93% in total viewers; Total Day up +60% W25-54 and +83% in total viewers).

OWN's Saturday primetime lineup featuring the popular series "Welcome to Sweetie Pie's" (9 p.m.) and "Iyanla: Fix My Life" (10 p.m.) ranked in the top 10 among all ad-supported cable networks for the month of November in the network's key female demo of women 25-54, posting triple-digit ratings gains versus year ago numbers (+107% W25-54). Among all Saturday night cable series in November, "Iyanla: Fix My Life" and "Welcome to Sweetie Pie's" ranked #3 and #4, respectively, among women 25-54. "Welcome to Sweetie Pie's" season average is a .67 W25-54 and 768,000 total viewers, posting triple-digit growth versus year ago (+116% W25-54, +118% total viewers). "Iyanla: Fix My Life" is averaging a .66 W25-54 and 675,000 total viewers, up triple digits versus year ago numbers (+230% W25-54, +200% P2+).

In addition, for the month of November OWN was Saturday night's #1 network across all broadcast and cable for African-American viewers in the key female demos W25-54 (3.11), and W18-49 (2.53). The network also scored the top two Saturday night series across all broadcast and cable series in November in the African American W25-54 demo with "Iyanla: Fix My Life" (3.92) and "Welcome to Sweetie Pie's" (3.87).

November's Sunday primetime grew double-digits up +94% W25-54 and up +88% total viewers versus year ago numbers. "Oprah's Next Chapter" (9 p.m.) continues ratings momentum posting triple-digit ratings gains up +213% W25-54 and up +154% total viewers versus year ago numbers. The series is averaging a .72 W25-54 and 784,000 total viewers.

Sunday morning also saw ratings growth, as the Emmy Award-winning original series "Super Soul Sunday" (11 a.m.) hit its highest month of ratings and posted triple-digit ratings gains versus year ago numbers (+250% W25-54, +208% P2+).

Year-to-date, OWN continues to post double-digit ratings growth in both primetime and total day across the network's key demos, with primetime posting +32% W25-54 and +29% gains in total viewers, and total day up +36% W25-54 and +45% total viewers versus year ago numbers.

Source: The Nielsen Company

charliewatts

Esquire Channel Coming on or about April 22,2013.

bobbo527

Charliewatts, what you fail to mention is that the OWN channel viewership was as close to a zero rating as you can possibly get before that so even if they increased their viewership 1000% (which sounds amazing) it is really meaningless.

charliewatts

G4 will no longer become The Esquire Network on April 22.

NBC Universal has decided to delay the channel's rebranding until later this summer, per The Hollywood Reporter. The schedule change will allow the new network to debut with five original series instead of two. The fledgling channel's slate will include Knife Fight, The Getaway, How I Rock It, American Field Trip and season five of American Ninja Warrior.

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