I have been a loyal VZW customer for many years, and I simply feel that my loyalty is completely disregarded by the company. Just today the sound on my IPhone has stopped working. I came to the website to estimate what it may cost me for a replacement or an upgrade, and I find out about the $30 upgrade fee. It seems that there is always a new fee being tacked on; I understand that every company is must make a profit in order to grow but it just does not seem right that all of the perks of being a loyal customer are taken away while there are more and more fees popping up. I know there are many other customers that have been with the company for many years as I have and who no longer are able to enjoy that extra $100-reduced-to-$50-credit we used to receive for upgrading after our contracts were up. Now we have to PAY to upgrade. I just don't understand why this very profitable company cannot share those profits with their loyal customers. Unfortunately, most of the other carriers in my area are sub-par as compared to VZW, but because of my feeling of complete unappreciation I am considering sacrificing adequate coverage for another carrier or no-contract provider who may hold loyalty at a higher value. I'm sure that my comments here will go unnoticed by VZW, as have my previous emails voicing my dissatisfaction to them. I would have preferred to send my opinions via email as I had in the past, but of course email support is just another 'perk' that this company is adding to their "things to take away from our customers" list.
