I upgraded to an iPhone 5s a few days ago. I had to give up my unlimited data. I have been with verizon for many years. I am really disappointed with how verizon is treating long time loyal customers like my family. I got my whole extended family to switch over to verizon years ago. I feel verizon is forcing people who have grandfathered unlimited data into limited data plans. This whole full retail thing is ridiculous. You can't even buy a good simple texting phone anymore! Everything is geared toward smartphones! I think it's absurd to be charged insane amounts for data your smartphone requires to be considered a SMARTPHONE...and be told by verizon to shut off cellular data to solve the issue! Basically defeats the purpose of having a "smartphone"....it's bs that Verizon is more about bait and switching. Misleading customers and then raking in the benefits..at the expense of their loyal customers.....let's not forget the huge amount of money Verizon is making off of data plans and overages. Regretting upgrading and giving up my unlimited data.