So, as much as I love Verizon, I wish it would be great if we can get unlimited streaming of music form Pandora or Spotify so our data wont be used as much, It'll be a great feature to have. It can build customer relationships and possible market share!
Yeah costs will go up and profits might slightly go down (maybe, depending on how much it is with the contracts and other fees and cost but if you get a increase in potential customer and increase the retention rate of the customers can be a different story).
Just a suggestion but should definitely do some market research which we can do in this discussion!