How close is "close". Verizon has put forward their attempt at matching the AT&T plan of $160 for 4 phones sharing 10 GB of data. Their offering is $180 for 4 phones sharing 10 GB of data. Of course this is for AT&T's portion of that offer where you purchase 4 AT&T phones on the Next plan. With Verizon, you purchase 4 Verizon phones on the Edge plan. It does not match it exactly, but it DOES come close.
What neither the AT&T and Verizon options mention is the cost of the phones needed for the offer. THAT, of course, is additional on EITHER network.
While it DOES match it if going on the Edge/Next purchasing plans for phones, if you choose to purchase at full retail up front, bring a phone from another source and/or keep your phone longer than the Edge/Next agreement lasts the AT&T plan IS better. So it has NOT been matched completely.
Bleeding companies have to cut corners to get business somehow. Just like T-Mobile offered $650 to switch to them. Now Sprint is doing the same thing. All bleeding companies will cut corners and make their services appear better.
I'm not sure what this has to do with Verizon "matching AT&T...down to the penny" which technically is not true. Verizon has partially matched it, but not completely.
I'm assuming that AT&T's option is drawing more Verizon customers than initially anticipated since Verizon's FIRST attempt at matching it was $180. It is NOW down to $160, but with SOME options left out. I guess that it is yet to be determined if Verizon will FURTHER match it depending on the reception this iteration works out.