I've been a Verizon customer for a decade. I just added connectivity for an Apple Watch to my unlimited plan. Prior to purchasing the watch, I checked the Verizon site to see how much the monthly fee would be and the site said it would add $7.50 monthly. Turns out, after the taxes and surcharges it added up to an additional $25 a month. That's over three times what the website said it would be. Why do you obfuscate these fees? Why not just be transparent from the start and/or put a surcharge/tax estimating tool right up front, next the alleged monthly plan cost? Your practice of hiding these fees is deceptive and should be criminal!