How about having LIVE people that you can chat with on line to get your questions answered?
Also how about making it easier to sign up for an employer offered discount. The site is hard to find, and doesn't work. No one contacts you back regarding your request. This is the second employer I have worked for who offers a discount but it has taken me in excess of 2 weeks each time I've signed up to get anywhere with it. I wouldn't call this a "benefit", more of a hassle than the $10 a month is worth thanks to Verizon.
Just my views.