On Edge, once the phone is paid off in full, your monthly bill drops by the amount you paid for the phone per month. After contract, the rate stays the same on month to month. If Edge is lowered X amount a month over More Everything plans to compensate for the phone cost and contracts include the cost of the phone and plan, why aren't month to month bills lower after contract end date? Shouldn't the phone be paid off by then? Isn't that what the ETF is for, to compensate for the phone cost if a customer leaves early? What's the reason and breakdown? I know the cost isn't too huge between 2 year on contract and 2 years payments on a phone plus plan. Seems to me that there is more of a flat rate cost on contracts considering some phones are less in full value than others. I also understand that someone buying a $600 phone upfront for $200 and a $600 on a promotional price of $99 eventually evens out for Verizon over time based on other customers paying different rates for the same phone. Is it cut and dry or is it just a big strategy of charging more here to compensate for charging less there?