I am still astounded that I am living in a dead zone. For over two years, my signal was great. Then Verizon decided to rotate it's tower "just a bit" which put me and my area into a dead zone. In order to keep using Verizon, I was forced to buy a network booster ($200), which sort of helps, but still drops calls as the signal fades.
This "solution" - me buying a piece of equipment - to be able to use my cell phone at home or in the area was combined with over two months of not being able to hold onto calls as techs tried to figure out why the signal was gone. But, did Verizon apologize and not charge me for those months? Nope...
You need to change your commercials! I just snort when I hear them - you have as many or more dead zones than any other company and you don't warn your customers that they are about to get a really rude shock!