VOICE
A: Pay for minutes each month, never use em all and constantly worry about going over your monthly allowed and wonder if you should have gone with B or C
B: Pay huge daily charges for every day you use your phone, even if you only use it a little bit on some days, then after a few days, wonder if you should have gone with A or C
C: Pay per-minute and after a few minutes, wonder if you should have gone with A or B
TEXT
Same questions as voice.
DATA
Same questions as text.
Seems to me that these are the only options available.
Customers are constantly changing their phone habits to suit their billing agreement when it should be the other way around.
Customers' phone usage is constantly changing, yet billing plans remain the same.
There are over 80 million customers, and only like 20-30 "Plans" with little customization. Customers are constantly settling for a plan that best fits their budget and phone usage, instead of creating a plan that fits them.